Effizzing. Amazing. And Totally Unknown: How We Launched the Fizz Out of VÖOST Vitamins

WTF is VÖOST?!

If that’s what you’re asking yourself, you’re not alone.

VÖOST is the most popular effervescent vitamin in Australia.

But no one in the U.S. knew what the eff VÖOST was… until we launched the fizz out of it.

Effervescent vitamins aren’t new to the states, but the VÖOST world is—upbeat energy in every SKU (literally, there are no relaxation products), supps that pop into H2O-on-the-go, a bright, bubbly, active equity that lives out the Millennial mantra of “good vibes only”… no wonder Australians love it!

But how to get Americans to understand the brand and CHÖOSE it above all others?

We made our launch a multi-sensorial experience that looks, sounds, and maybe even tastes abso-fizzing-lutely ahhhhhmazing, and we did it everywhere:

·       Customized Amazon brandstore, with best-in-class eCommerce content driving to purchase

·       Bright, eye-catching organic posts and paid stories that bring the “drop, fizz, mmm” experience to life

·       Crazy-catchy national radio with an earworm you can’t deny

·       Tube-tastic national TV, aka the first music video to star dancing, swinging, fizzing vitamins

So, how did we do?

Through pre-market testing and in-market results, we saw a huge BÖOST in brand recognition thanks to our consistent, multichannel campaign. And a quick glance around the Internet shows that people were trying it and looooooving it.

This means Americans now know what the eff VÖOST is—and VÖOST is well on its way to becoming the nation’s effizzing amazing vitamin fave.