Bacardi Tequila: THE SPIRIT of Halloween
How do you get online spirit shoppers to break from their normal cocktail brands during the Halloween season in favor of Bacardi’s Tequila Cazadores and Patrón?
Through social media and Drizly.com display, we paired cutting-edge animated visuals with killer copy and award-winning RTBs, causing users to think twice about their Halloween beverage of choice.
The Shocking Execution
The homepage takeover on Drizly.com got struck by lightning! Our spirits haunted guests throughout their experience via on-platform banners.
We Killed It
Shoppers were led to our brand initiative Drizly.com landing page in droves. They shopped our award-winning spirits and learned how to slay Halloween cocktail recipes.
An Execution with Eternal Results
Relative to YTD daily average orders, Tequila Cazadores and Patrón saw a record-breaking uplift in orders, sales, and shares that continued long past the Halloween weekend.
Results provided by Drizly for the week of the Halloween Takeover. Promotion results and sustained impact feature data specific to Tequila Cazadores. Patrón Tequila saw similar uplifts.