Discover Global Network: Enabler Display Ads

As the payments landscape continues to change dramatically, new players enter the scene who lack awareness about how Discover Global Network can be useful to them as a legacy payments platform.  

So how do we stop and engage with our enabler audience while they scroll through their days?

By delivering hard-hitting facts in a conversational tone. And partnering them with imagery that visually communicates user interaction with cutting-edge payments technology.

Giving our audience a road map to growth proved to be successful in capturing their attention. All of our display ads performed over 100% higher than our set CTR benchmark, which was already double the standard display benchmark. Ads carrying the enabler messaging got the most attention, hitting a CTR that was 180% higher than benchmark.