House of Flavor by McCormick - Identity
McCormick ventures into Decentraland, a blockchain-powered area of the Metaverse, to launch "House of Flavor by McCormick". This immersive live virtual destination will allow fans to experience flavor in a world without taste allowing users to explore McCormick's flavor of the year, discover Vietnamese Cajun dishes, earn one of three unique wearables, and interact with content featuring some of the chefs who inspired this year's Flavor of the Year.
But what’s a great destination without an identity?
Leveraging influence from physical restaurants to the visualization of “flavor” with AI, we created something that not only brought energy, but that personal touch needed, to such a big brand.
