Tampon sizes are basically light or not-light, right? Wrong. During her period, a woman’s flow varies every day, sometimes every few hours, and using the right tampon size can make all the difference in staying even remotely comfortable.
But how do you succinctly communicate that a too-heavy tampon can lead to discomfort while a too-light tampon can lead to leaks—all within a few quick social posts? With a bold, simple campaign supporting the Tampax “MyFlow” initiative, designed to educate our core female demographic, across Facebook, Instagram, and Pinterest, on the variety of tampon sizes available from Tampax.