The stats are staggering: Nearly 1 in 5 girls in America miss school because they don’t have access to proper period products. Their natural menstrual cycle holds them back, trailing behind their male peers instead of propelling them forward into a well-educated womanhood.
Always has dedicated an annual campaign to raising awareness of this shocking social issue and donating to flood schools with millions of necessary pads. They needed memorable, impactful, bold social posts to increase donations through simple social interactions. We delivered just that—by highlighting a key makeshift item that many girls use in place of a pad during their most vulnerable time.