Discover Global Network: Acceptance Animation + Mnemonic

We live in a world where there’s a high level of importance placed on the visual representation of a brand. The look. The tone. The feel.

But, what about the sound?

The bubbles of Coke. The chimes of Intel. The Duddaduh, duddaduh of ESPN. Mnemonics serve as memory devices and can help users, consumers, and customers develop and build strong brand identity, association, and retention.

Partnering across Grey studios, we were tasked with creating a memorable sound and bringing it to life in a way to enhance Discover Global Network’s overall brand experience.

Our animation and mnemonic signals acceptance; and for this global brand, grows awareness everywhere in the world that it is used, helping the brand to stand out, build connection, and instill recognition.