Discover Global Network: Enabler Campaign

Enablers have entered the market, changing the way we pay and manage our finances. And if they join Discover Global Network in this endeavor, they’ll be able to forge a more collaborative, more flexible, and more innovative partnership.

The trouble is, they didn’t know that yet. So, we made it our mission to change that.  

We created content that hit them at every touch point in a meaningful way, planting & watering the seed in their mind that accelerated growth is more than possible when they join Discover Global Network. 

Display: Audiences were exposed to hard-hitting facts in a conversational tone alongside imagery that visually communicates how users are interacting with cutting-edge payments technology. This road map to growth proved to be successful in capturing their attention. Messaging hit a CTR that was 180% higher than our set benchmark. 

Reddit: A Reddit megathread post expanded awareness through educational content. By joining and leading a conversation with redditers right in their space, we were able to hand them the key to the growth and expansion they could unlock by partnering with Discover Global Network. Nearly 75% of creative executions met or exceeded CTR benchmarks. 

LinkedIn: In establishing a presence on LinkedIn and using unignorable facts alongside true-to-life imagery, we cemented ourselves as experts in growth, global reach, and seamless payments. Creative had a positive lift across all our brand awareness metrics with a 10-point lift in aided awareness vs. year ago.