GILLETTE CLINICAL : An Elegant Aesthetic for Underarms
How do you elevate a mens deodorant brand out of the category to make it crave-worthy? Tasked with developing comerce content for Gillette’s new line of Clinical Strength deodorant and its scents, we embraced a different style for the brand to bring the intangible fragrance story to life. Using luscious scent cues, and clean, high-end bathroom elements, we curated a style that more elegant than what men tend to see in the underarm cataegory. Who knew you could make sweat protection for your armpits look so good that you can’t help but buy it?
BRINGING IT INTO CONTEXT
Once we developed a style for the brand, we brought the content into context with clean photography and simple headlines… showing consumers they didn’t have to settle when it comes to their deodorant of choice—they could elevate it with a product that works as hard as it looks elegant.
