Make an intense video.
Downy created a video to introduce Downy Intense Scent + Freshness Scent Boosting Liquid Fabric Softener. The video heroes the new scents and their mood-enhancing “powers”, while instilling shopper confidence and overcoming purchasing barriers.
It’s all about the elements.
With the use of bright colors, bold fonts, and other hard-hitting visual cues, the video is able to wow shoppers. It brings the intense scents to life, while still driving home the long-lasting scent and freshness of Downy.
And they can smell it through the screen.
This intense video successfully helps shoppers experience the new product’s scents without ever having smelled them.