Connecting With Digital Enablers
How does the network at the back of the pack reach the influencers and forward thinkers at the front?
Discover Global Network asked just that. Being the #4 ranked financial network behind Visa, Mastercard and American Express, they knew it would be no easy task to connect with the digital influencers at the forefront of financial technology.
So instead of taking on the top 3 networks, we decided to simply ask to join them through our campaign Accelerate Progress.
The campaign targeted digital enablers and leveraged a new modern design system and inspiring new claims to help solidify Discover Global Network’s seat at the table within the financial services sphere.
Display
We highlighted our capabilities, scale and reach so our target audience would become more aware of the value we could provide to their customers.
Radio
We amplified our commitment to partnership and elevated the business acceleration our audience could expect when including Discover Global Network.
Social
By combining a modern new look, and inspiring new claims, we created the bridge from our offer to our audience, while connecting them to the 270 million loyal cardholders that they had been missing out on.
Native
We showed up where our audience was. We started talking their talk and walking their walk. We shared content that was relevant to them and helped make Discover Global Network top of mind.
Landing Page
The whole story cames together and articulated all the ways that partnering with Discover Global Network could be an asset for expanding your reach, accessing more users and readying your business for whatever comes next.