Know what’s sexy? Not incontinence undergarments, that’s for sure. They’re often called. “Adult diapers.” Feeling the sexy yet?
But now women have the option to wear something that isn’t just un-diaper like, it’s actually sleek, form-fitting, black and, yes, sexy.
Always Discreet Boutique bladder control garments are thinner, prettier and feel more like real underwear and their Black Low-Rise looks and feels so much like regular lingerie, we just had to show them off. So, that’s what we did.
With intriguing video, visuals and headlines, we lured our buyer in and challenged the conceptions of what bladder leak garments can be. Discreet Boutique Black Low-Rise is dark and mysterious, so we used that to our advantage in the art direction to have a more seductive look and tone. And we paired it with no-nonsense headlines about the fit, the comfort, and the confidence our wearer feels.
We interrupted her daily newsfeed with Instagram and Pinterest posts that demanded her attention and won her over.