Your digital cart has never
looked this delicious.

We brought back the glory of print advertising…online. With colorful, mouthwatering product and packaging images, every Conagra brand store page and product page is meant to feel a bit like flipping through your favorite food mag. But when you have a portfolio of more than 80 unique brands, how do you do that effectively and efficiently?

 We combined best-in-class e-commerce principles, contemporary creative prowess, and distinct brand assets to create a beautifully designed, appetite-evoking system for Conagra on the commodity-based retailer digital shelf.

Making every brand stand out
on the digital shelf

We merged brand style and e-commerce utility to give each brand a distinct and powerful presence on the digital shelf.

Each image set is thoughtfully created like a collection of mini-print ads—clean, minimal compositions, bright colors, and clear font treatments to entice the shopper.

Championing appetite appeal

We are deeply intentional in how we curate imagery for each brand. Every image is carefully selected to best increase consumers’ desire to purchase and help overcome purchase barriers.

 With a collection of brand photos, stock compilations, and custom photography, we work to create beautifully composed images that help Conagra products truly shine by doing what food images ought to do best: make you hungry. We enhance textures and colors, serve up the best angles, and bring in flavor and satiety cues like steam and melty cheese.

Big flavor. Bold copy.

We carefully craft messaging that is simple, confident, and on-brand to educate and inspire.

Tending to every last tasty detail

We believe utility can be beautiful. The treatment of our nutrition gets the same careful consideration as the rest of the page design, so that it continues to consistently showcase the brand and entice the shopper.