Making Tequila So Scary Good,
It _____________ Halloween

How do you get online spirit shoppers to break from their normal spirit brands during the Halloween season and take a chance on Bacardi’s Tequila brands? We infused some Halloween spirit(s) into our ads, to help drive the purchase of Tequila Cazadores and Patron via drizzly.com.

Through social media and display, we paired scary good animated visuals with cocktail-inspired copy and award-winning RTBs, which caused users to think twice about their Halloween beverage of choice.