When life gets complicated, it’s time to simplify. But simplifying doesn’t mean giving up or losing out. It means you are being more selective about the choices you make. Simplifying is permission for you to say no to the needlessly complicated things. To choose what’s real—what’s essential.
You have the power to make the simple choice.
Say Yes to Simple.
Simply’s new site says so long to infinite scroll, and hello to open space, snappy copy, and a photography style influenced by the natural balance of Ikebana—the Japanese art of flower arranging.
While minimalism isn’t everyone’s cup of juice, we can all agree that a little extra space to stretch out is a glorious thing.
A Brand Story, Simply Told
Human eyesight is evolutionarily adapted for horizontal viewing, so why not make the simple choice to scroll horizontally through the brand’s history? Whether browsing on computer or smartphone, little touches subconsciously entice the user to continue. Elements deliberately placed nearly off-screen invite and reward curiosity, while shallow depth-of-field botanical imagery provides immersion.
Punctuated with carefully-honed motes of copy, these visuals evoke not only the brand’s ties to nature, but also farm-to-table journey of their products, and subtle reinforcement of Simply beverages’ outstanding refreshment.
https://www.drinksimplybeverages.com/
