MBIB #HowWe

 

mbib-en-us-how-we-2021-01-28-14_32_06.jpg
042219_MBIB_logo_oneline_color-01.png
 

When turmoil becomes trauma. When there is pain. When there is growth. There must be conversation.

My Black Is Beautiful needed to find a way to address the events taking place outside our doors, throughout our neighborhoods, and around the world. A place for ugly conversations, support, and action.

A place for black progress. In order to feel safe, seen, and loved, we must define ourselves.

 
MBIB_HowWe_Desktop_brush_gold.png
 
 

The challenge to tackle was finding a way to present the truth, ensuring that the message is clear:

Black Lives Matter.

So we broke down in order to have a break through. We understood that by positioning My Black Is Beautiful as a collective, we had the opportunity to tap into knowledge and applicable resources. We intended for this approach to empower the My Black Is Beautiful community and encourage change.

 
 
 
 
MBIB_HowWe_Desktop_background_twoevils.png
 
 
Screen Shot 2021-01-28 at 9.21.12 AM.png
MBIB_HowWe_Desktop_background_survive.png
MBIB_HowWe_Desktop_background_fight.png
Screen+Shot+2021-01-28+at+9.17.40+AM.jpg
 
Screen+Shot+2021-01-28+at+9.36.08+AM.jpg
MBIB_HowWe_Desktop_background_sayhername.png
 
sayhername+at+9.06.30+AM.jpg

We learned that not only was the My Black Is Beautiful audience paying attention, but so were others.

Open to learning, exploring, and speaking up for the Black community.

 
MBIB_HowWe_Desktop_background_win.png
Screen+Shot+2021-01-28+at+9.33.30+AM.jpg
 
Screen Shot 2021-01-28 at 9.33.42 AM.png
MBIB_HowWe_Desktop_background_win_2.png
 
MBIB_HowWe_Desktop_background_cope.png
Screen Shot 2021-01-28 at 9.26.39 AM.png