In the streaming music world, Febreze’s award-winning song ads stand out while blending in—because they sound like they were created by a band, not a brand. After four years of releasing musically authentic :30s, we found that we had enough tracks to launch a retrospective on our fresh aural journey. In other words—it was time to drop a full Febreze album.
We started by gathering our top hits, but quickly realized that we needed a new track to add to the mix and excite listeners. We created a brand-new, full-length song, “Nobody Do It Fresher,” to reflect on our musical success and celebrate our fans, and had to pair a lyric video with it, as every good Internet musical artist does.
Next, we made custom visuals for a big Hollywood album launch party thrown by the brand’s PR team, all to ensure that our fans experienced the Febreze freshness all around them.
The party was a success, and the album, plus the fresh new single, delighted fans across the Internet. All to prove that the world’s #1 air freshener can still freshen the (streaming) airwaves.