Talk about awareness problems.
Only 4% of adults with hearing loss are currently using hearing aids.
So, while the rest of the hearing-aid category was busy touting the tech specs of their NEXT NEW THING, we focused less on the WHAT and more on the WHO.
The right people hearing the right message.
First, we identified our target demos: Ambassadors, Rejectors + Competitors, Influencers (not of the TikTok variety but the family and friends kind), and the Hearing Impaired.
This is our audience. Using performance marketing, we created programmatic content with hand-tailored messaging for each segment, ensuring we were saying all the right things to all the right people. But we weren’t just selling hearing aids; we were selling a more fulfilling life. We were selling possibilities.
And it was the comforting, encouraging nudge they needed to address their potential hearing loss.
Who, what, where
Programmatic video
Utilizing the campaign visuals and overall brand messaging, we targeted specific audiences and inspired them to learn more about their hearing care with HearUSA.
Programmatic banners
Using programmatic banners, we practically hand-delivered assets to each specific audience—serving up carefully curated images and messaging designed to resonate and convert.
Tailored content hits different.
We came, we heard, we kicked some ass.
