Turning Fine Points into Big Pictures
The payments landscape is constantly evolving. To stay at the forefront of the industry, make predictions, and drive impact, you have to understand all the nuanced changes that occur.
So, every year, Discover Global Network and 451 Research conduct vital industry research on the state of Fintech, consumer trends, and how the two interact. That dense, academic content has to be transformed into something an audience can actually take in and understand.
And we did just that.
To convert these studies—which are the largest and most comprehensive of their kind—into digestible infographic data that continues to appeal to our audience, we needed to keep pushing the format further.
Our goal was to distill the information down and present it in a way that would leave our audience feeling confident in their comprehension of the content and give them clear and actionable takeaways. We wanted these forecasts of what’s coming in the industry to have an immediate impact on their work.
This year, we created a library of illustrations to support the complex data shown within these infographics. Our illustrations were developed in line with established brand guidelines and cover a wide range of relevant topics, resulting in a bank of ownable assets that can be leveraged for future work.
