Scan a Coke, Enter a World of Music
Last summer, when Coke fans scanned the QR code on their beverage of choice, they were transported to Coke Studio. At that moment, every mobile device became a portal into an exclusive summer music program, featuring18 artists, 8 original songs, and a range of prizes.
With a dynamic, modular design, reminiscent of popular apps, we captivated visitors with content such as daily prizes, grand prizes, and exclusive music videos from world-renowned artists. The instant-win game, featuring a fun, turntable-inspired animation, kept users coming back. We turned instant gratification into sustained engagement by gamifying the grand-prize entry experience. Users earned more entries for more engagement, and chose how to spend those entries across a range of prizes, including trips to popular music festivals and wardrobe makeovers with celebrity stylists.
