Showing the True Value of Being a Part of Our Network
In an economy fueled by the businesses governing our payments, how does one go from overlooked to overtly sought after? Discover Global Network is the world’s fastest growing payment network, but you wouldn’t know it if you tuned into the messages leading credit card companies are sending.
We needed to break through that noise to speak directly to those who could benefit from our partnership the most while giving a warm and connecting perspective in a space that can feel technical and distant.
So, we met industry players where they were—on LinkedIn—and delivered the perfect balance of human moments and payments using perfectly timed :30 videos. Each one put a key value proposition in front of our audience, increased brand awareness, and encouraged engagement.
