When you think of professional soccer, you probably aren't thinking, "dish soap." But Dawn Powerwash is more than the standard soap you use in the sink...with its speed and agility, it's a clean made for pros. To show fans how Dawn put the "power" in Powerwash, we created an in-stadium takeover that made every match a foam party.

By the numbers:

• 493 matches played 30+ stadiums 

• ~10 million in-person impressions

• Largest MLS viewership with first season of Apple+ partnership 

• Billions of added impressions from viewers at home 

With multi-level signage from field to the scoreboard, we gained millions of impressions and a new set of Dawn fans (in the stands on at home)... spraying away any Messi-ness with a clean season ender.