The Genesis of #5Things
In the fast-paced realm of social and digital media, staying abreast of the latest trends and updates is crucial for businesses and individuals alike. Recognizing this need for continual learning and adaptation, Grey set out to create a resource that would not only inform but also inspire its audience.
The Objective:
The primary goal behind launching the #5things podcast was twofold: firstly, to establish a reliable platform for sharing weekly updates on critical happenings in social and digital media; and secondly, to showcase the wealth of talent and experience housed within Grey. By doing so, Grey aimed to position itself not just as a participant in the digital media landscape but as a thought leader and innovator.
Format and Context:
The podcast adopted a round-table panel format, allowing for diverse perspectives and in-depth discussions. Each week, Grey brings to the forefront five significant developments in the world of social and digital media. This includes updates on various platforms, bursts of creative inspiration, and noteworthy stories in the news. The format is designed to be both informative and engaging, catering to a wide range of listeners, from industry professionals to casual enthusiasts.
Execution:
Throughout 2023, Grey successfully produced and released 44 episodes of the #5things podcast. Each episode featured a blend of Grey's in-house talent and external industry experts, ensuring a comprehensive and authoritative discourse on each topic. The inclusion of varied voices and specialists added depth to the conversations, making the podcast a rich source of knowledge and insights.
