Coca-Cola Brings Some Personality to the Gaming World
For generations we have studied and defined different personality types to better understand ourselves and others. From Myers-Briggs to the Five-Factor Model, there are countless ways to evaluate how a person thinks, feels, and behaves. But, with as much as we know about ourselves IRL, do we really know who we are in the virtual world?
We may be someone else entirely. Stronger? Wiser? Bolder?
Introducing Coca-Cola My Player, an analog quiz to discover your digital self.
Custom Questions + Logic
The quiz consists of 8 carefully crafted situational questions, each designed to elicit responses that reveal deeper aspects of an individual's in-game traits, preferences, and tendencies.
Each question is calculated by a custom-built logic that leverages insights from a range of widely respected personality tests.
Custom Avatars
Guided by extensive AI-generated visual inspiration and character backstories, video game artists were able to bring to life a diverse cast of characters that span across a multitude of game genres. Through the thoughtfull integration of the Coca-Cola Red and Dynamic Ribbon, each avatar became ownable while not overly branded.
UI Design
With the simple “Buzzfeed” style quiz, gamers of all types could quickly bring their personalities to life (virtual, life that is).
