Coca-Cola Brings Some Personality to the Gaming World
For generations we have studied and defined different personality types to better understand ourselves and others. From Myers-Briggs to the Five-Factor Model, there are countless ways to evaluate how a person thinks, feels, and behaves. But, with as much as we know about ourselves IRL, do we really know who we are in the virtual world?
We may be someone else entirely. Stronger? Wiser? Bolder?
Introducing Coca-Cola My Player, an analog quiz to discover your digital self.
Conceptualization
Guided by extensive AI-generated visual inspiration and character backstories, video game artists were able to bring to life a diverse cast of characters that span across a multitude of game genres.
Personification
The personalities of each character played a pivotal role in giving life to the illustrations, influencing their poses and visual expressions.
Visualization
Each character started with a unique pose that detail was layered onto, then finished with color. Through the thoughtfull integration of the Coca-Cola Red and Dynamic Ribbon, each avatar became ownable, but not overly branded.
